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ROCKY BRANDS, INC. (RCKY)
Consumer Cyclical
Undervalued
low
healthy
$49.27
Updated: 2026-10-31
As of October 31, 2026, TradeApes rates ROCKY BRANDS, INC. (RCKY) 60 out of 100 (Healthy); valuation verdict: Undervalued.
Financial Strength
62
Healthy
Relative Value
67
Fair value
Capital Allocation
62
Healthy
Risk Management
67
Healthy
Estimates span
$50.65 – $108.96
Sector Rank
#353
of 636
Peer multiples $50.65 · Cash-flow model $108.96
Our methods lean undervalued for RCKY but span $50.65 to $108.96, so we show the range rather than a single figure.
Key Findings
What's working
-
+
Generates cash — not dependent on raising money
-
+
Trading below its own 5-year valuation range (16th percentile) — cheap versus its history
-
+
Stock-based compensation is 0% of revenue — low
What to watch
-
−
Revenue growth about -8% a year (YoY and 3-yr blend) — sales are shrinking
AI-written analysis
The full ROCKY BRANDS, INC. (RCKY) analysis
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The information presented is for educational and informational purposes only and does not constitute investment, financial, or tax advice.